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Sunday, November 02, 2014

Private sector should also be roped in Swachh Bharat Mission as part of its Corporate Social Responsibility

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Private sector should also be roped in Swachh Bharat Mission as part of its Corporate Social Responsibility

Venkaiah Naidu Calls for Three Pronged Strategy to Realize the Goal of Clean India While Reviewing the Implementation of Swachh Bharat Mission 

Union Minister for Urban Development, Housing & Urban Poverty Alleviation and Parliamentary Affairs, Shri M. Venkaiah Naidu has called for a three-pronged strategy to relialize the goal of Clean India which should include sustained campaign – continue the chain of nine; focus more on behaviroual change - encourage voluntary public participation; and to recognize ULBs, NGOs and Private Sector contributing significantly to the success of the Mission. 

The Miniser reviewed implementation of the Swachh Bharat Mission in national capital today with the Chief Secretary of Delhi, senior officials of Government of India, Delhi Government, MCDs, DDA, Delhi Police, DTC, DMRC and other agencies. 


The Minister strongly felt that every socially conscious citizen and public representative should be persuaded to make nine people to take up the task of campaigning for Swachh Bharat and each one of them should pass on to nine others to keep the campaign going. Shri Naidu said “we should rope in not only social but also spiritual and religious leaders for this campaign. Respectable persons from the society also have to be brought in to spread the core message of this campaign.” 

Shri Naidu said that MCDs and DDA should meet twice a week to sort out the issues which are hindering the solid waste management in the capital. He said local bodies should be involved to get feedback on regular basis. The Minister said all hospitals should be fumigated periodically at least once a fortnight. Orders for mandatory recycling of waste by government bodies should be issued. He directed that list of agencies responsible for O&M of public and community toilets should be made public. Shri Naidu said all street food vendors should compulsorily be made to have a waste basket or bucket. 

The Minister said all officers should get together once a week for taking up Clean India Mission. He said all Municipal Corporations should prepare action plans for the construction of toilets/Dhalaos in slums/JJ colonies. The Minister directed that Dhalaos should be cleaned regularly and details of private agencies involved in the task should be in public domain. He said that identification of locations for processing solid waste should be done by all municipal corporations in consulation with the DDA within next 15 days. The Minister also asked Municipal Corporations to hold meetings and take the support of Traders’ Associations for installation of dust bins in market areas. He also directed that night shelters should be inspected regularly for ensuring cleanliness. The Minister was of the view that third party agencies should inspect DDA parks, DDA plots and municipal parks for cleanliness. He also directed that Delhi Metro and DTC buses should carry the logo and message of Swachh Bharat Mission. 

The Minister suggested that all police stations should prepare action plans for cleanliness of police stations and their residential areas. Shri Naidu stressed on the need for extensive use of social media for community involvement in Swachh Bharat Mission. He said involvement of children and youth through NCC and NSS should also be ensured. 

The Urban Development Minister reiterated that the Government will focus on infrastructure creation, construction of toilets, both individual and community, setting up of new treatment plants for solid and sewerage waste, distribution of enough dust bins etc. He also stressed that awareness about the Mission should be spread through educational institutions, restaturants, hotels, hospitals, railway stations, bus stands, public offices and places by prominently displaying the logo of Swachh Bharat and the quotes of Mahatma Gandhi and the Prime Minister in their premises. 

Shri Naidu advised that the officers at every level should take note of complaints and feedback from the media, particularly the social media, relating to lack of sanitation, act upon them and take remedial measures as quickly as possible. He suggested that private sector should also be roped in Swachh Bhrat Mission as part of its Corporate Social Responsibility.

Shri Naidu felt that the most important aspect for the campaign should be to create Swachh Manasikata (Clean Mindset). Awareness among the people should be created that the country is theirs and that they have to do their bit by developing a sense of belongingness and responsibility and by keeping their surroundings clean. He said that the campaign will be successful only if it is converted into a Jan Aandolan (public movement). The idea of imposing fines on people who litter their surroundings leading to sanitation problems, can be thought of at a later stage. 

Shri Naidu highlighted the need to have an assessment of implementation of the Mission at regular intervals for which a ward-wise, city-wise, state-wise, and a nation-wide index should be prepared and updated regularly. 

The Minister said that a proposal is under government’s consideration to recognize performing Urban Local Bodies (ULB) in respect of sanitation and to institute a state level award to encourage their sustained performance and to motivate other ULBs. 

The Urban Development Minister appreciated the efforts of the different agencies in implementing the Mission and urged them to keep the campaign going on in full vigour to achieve the goal of Swachh Bharat by 2019. 

Source: PIB News

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